Privacy Policy
Last updated: 15 July 2026
Coased is a trading name of Nusmark Ltd, a company registered in England and Wales. This policy explains what data we handle, why, and the rights you have over it. If you have any questions, contact us at [email protected].
Who we are
Coased provides supply chain and inventory analytics software for consumer brands. Our platform connects to a brand's sales and fulfilment systems, brings the data into a single view, and helps the brand's team decide what stock to move, make, or reorder. For the purposes of UK data protection law, Nusmark Ltd is the data controller for account and website data, and acts as a data processor for the business data a customer connects to the platform.
What data we access
Customer business data. When a customer connects their systems, we access operational business data such as inventory levels, units sold, order counts, product identifiers, and fulfilment status. We access this data only for accounts the customer has explicitly authorised, and only to the extent needed to provide the analytics described above.
Amazon Information. Where a customer authorises us to connect their Amazon selling account, we access their data through the Amazon Selling Partner API (SP-API). We use this access on a read-only basis to retrieve inventory levels and aggregated sales and order metrics. We do not create or edit listings, change pricing, contact buyers, generate shipping labels, or place or modify orders. We access Amazon Information only for the authorised seller who owns it, and we surface it only back to that seller.
Account and website data. We collect basic information needed to run the service and communicate with customers, such as names, work email addresses, and account settings, along with standard website and security logs.
How we use data
We use customer business data and Amazon Information solely to provide the analytics service to the customer who owns that data: calculating stock cover, flagging stock risks, detecting demand changes, and recommending stock actions. We use account and website data to operate, secure, and support the service.
We do not sell, rent, or share customer business data or Amazon Information with any third party for their own purposes. We do not use one customer's business data or Amazon Information to serve another customer.
Product development
We may use general, aggregated, and de-identified insights about how the platform is used to improve our software and to build new features and modules. Any views, tools, templates, or modules we demonstrate to other prospective or existing customers use synthetic or anonymised sample data only. We never expose a customer's actual business data, Amazon Information, or credentials to any other party.
Service providers
We use reputable cloud infrastructure providers (for hosting, compute, and storage) to run the platform. These providers act as our processors under their own data protection terms and may only handle data to provide infrastructure to us. They are not permitted to use customer data for their own purposes.
How we protect data
We restrict access to customer data and credentials to named personnel who need it to deliver the service. Data is encrypted in transit. Credentials and access keys are stored using secure, access-controlled storage and are never placed in public code repositories, shared over insecure channels, or hard-coded into applications. We maintain an incident response process and, where required, will report security incidents involving Amazon Information to Amazon within the timeframe set out in Amazon's policies.
Your rights and control
Customers can revoke our access to any connected system at any time from their own side (for example, by revoking the relevant API authorisation or key), and can ask us to delete the business data associated with their account. To make a request, or to exercise your rights under UK data protection law, contact [email protected]. Where we hold personal data, you have rights including access, correction, deletion, and objection, and you may complain to the Information Commissioner's Office (ICO).
Data retention
We retain customer business data only for as long as needed to provide the service, and delete or anonymise it on request or when an account is closed, subject to any legal retention obligations. Amazon Information is retained only as long as necessary to provide the service to the authorised seller, in line with Amazon's data protection requirements.
Changes to this policy
We may update this policy as the service evolves. Material changes will be reflected here with an updated date.
Contact
Nusmark Ltd (trading as Coased)
Email: [email protected]
